Friday, March 23, 2012

Sugar seeks sweet revenge against competition from corn

A lawsuit claims false advertising by producers of increasingly popular high fructose corn syrup, whose relation to obesity has come under increased scrutiny.

They are the two bad boys of the American diet, linked to a variety of ailments including obesity, diabetes and tooth decay.

But now sugar is taking high fructose corn syrup to court in a landmark battle over which is the greater evil.

In a lawsuit that goes before a Los Angeles federal judge Wednesday, sugar producers accuse their corn industry rivals of false advertising in a campaign that casts the liquid sweetener as "nutritionally the same as table sugar" and claims "your body can't tell the difference."

Sugar forces argue that high fructose corn syrup is far less healthy than their product and are demanding that the ads run by the Corn Refiners Assn. be halted and that the corn association pay unspecified monetary damages.

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