Jeff Romig kept putting it off.
He knew the doctor would give him bad news. He'd known it for years; he needed to lose weight.
But as he sat in the doctor's office a few weeks ago and listened to his numbers -- cholesterol and blood pressure, both too high -- he resolved to change. This time, he decided to do something different, something drastic.
After 10 years of talking about losing weight without much success, Romig decided to put his health and family first by leaving his high-pressure politics job.
"I knew I was doing the right thing, but I felt terrible," said Romig, 34, who lives in Georgia.
While the tactic might be unusual, Romig is hardly alone in his struggle with weight gain or his reluctance to try to lose it. More than 30% of men older than 20 are overweight, according to the Centers for Disease Control and Prevention.
Men face the issue at the same rate as women, but until recently, ads for weight loss products mostly featured female faces and voices. According to ad industry watchers, the female-centric advertising had the inadvertent effect of scaring men away.
Enter a slew of new ads from the biggest names in dieting: Weight Watchers, Nutrisystem and Jenny Craig.
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