According to its label, a pint of Häagen-Dazs ice cream contains four servings. But when was the last time you measured out a fourth of a container of Cookies & Cream, then put the rest away for another day?
For many people, the reality is that much of a pint can easily vanish in one sitting. A large package of Cool Ranch Doritos lists a single serving as one ounce, or roughly 12 chips, but it’s hard to imagine keeping count of every last chip as you dig into a bag. And while 160 calories and two grams of saturated fat may sound like a small price to pay for a serving of Oreo cookies, keep in mind that technically speaking, a serving is a paltry three cookies.
In the face of mounting criticism, the Food and Drug Administration has been under pressure for years to force food makers to include more realistic serving-size information on their labels. The agency regulates the serving sizes that can be listed on packages by providing food makers with detailed guidelines to follow, which list the amounts of a specific food that a person would “customarily consume” in a typical sitting. But critics say these so-called reference amounts are often laughably small because they’re based in part on surveys of eating behavior that were carried out in the 1970s, when Americans ate less food and portions had not been supersized.
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