This week, a new anti-obesity media campaign launched in Minnesota has been getting a lot of attention, and not necessarily the good kind.
One ad features two kids bragging about how much their dads can eat, and trying to one-up each other. A dad walks up, hears the kids, and looks down guiltily at his tray of burgers and fries. Another ad shows an overweight mom wheeling a cart of unhealthy groceries around the store, eventually noticing that her chubby daughter is wheeling a smaller cart but doing the same thing.
The messaging has sparked fresh debate about going after overweight people in the name of taking on the well-documented public health concerns over the country's growing waistlines. The Atlantic places the ads in the "gray area between educating and shaming."
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