Lisa Todd’s grocery cart reflects the ambivalence of many American shoppers.
Ms. Todd, 31, prowled the aisles of a busy Kroger store here last week. Her cart was a tumble of contradictions: organic cabbage and jar of Skippy peanut butter. A bag of kale and a four-pack of inexpensive white wine. Pineapples for juicing and processed deli meat.
The chicken, perhaps, summed it up best. A package of fryer parts from Tyson, the world’s largest poultry producer, sat next to a foam tray of organic chicken legs.
The conventional food was for her boyfriend, the more natural ingredients for her.
“We’re not 100 percent organic, obviously, but I try to be,” she said. “He doesn’t care, so I’m trying to maintain happiness in the relationship.”
Like many people who are seeking better-tasting, healthier food, Ms. Todd had heard about a recent study on organic food from Stanford University’s Center for Health Policy.
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