What would it take to persuade you to exercise?
A desire to lose weight or improve your figure? To keep heart disease, cancer or diabetes at bay? To lower your blood pressure or cholesterol? To protect your bones? To live to a healthy old age?
You’d think any of those reasons would be sufficient to get Americans exercising, but scores of studies have shown otherwise. It seems that public health experts, doctors and exercise devotees in the media — like me — have been using ineffective tactics to entice sedentary people to become, and remain, physically active.
For decades, people have been bombarded with messages that regular exercise is necessary to lose weight, prevent serious disease and foster healthy aging. And yes, most people say they value these goals. Yet a vast majority of Americans — two-thirds of whom are overweight or obese — have thus far failed to swallow the “exercise pill.”
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