As the world's greatest athletes gear up for the 2012 Olympic Games in London this month, viewers like us are likely to see a spike in televised ads for sports drinks, nutritional bars, and energy gel — that goop that so many runners and cyclists suck from foil pouches.
Powerade, in fact, is the official sports drink of the 2012 Olympics, and if it's true what these kinds of ads imply, processed sports foods and neon-colored drinks are the stuff that gold medalists are made of.
But sports nutritionists and pro athletes don't all think so. David Katz, physician and nutrition expert at the Yale University School of Medicine, says sports drinks generally aren't much better than sodas. "[Sports drink companies'] marketing is based on the gimmick that somehow this extra load of sugar and calories will turn you into an athlete," he says.
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