It may not be obvious to the average shopper or diner, but the potato is an embattled vegetable. Yes, the simple spud, so ubiquitous, so unassuming, may be in need of a makeover.
That's at least the view of the U.S. Potato Board, the organization responsible for marketing American potatoes here at home and abroad.
"The potato has been in a rut," Meredith Myers, spokeswoman for the U.S. Potato Board, tells The Salt.
This week, the board gave the spud a star turn with a seven-course dinner in Washington, D.C., at an upscale restaurant in the tony Cleveland Park neighborhood.
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