Friday, July 6, 2012

At Movies and Beaches, Soda Industry Makes Its Case

Beachgoers who flocked to the Rockaways and Coney Island on the Fourth of July were able to wash down their hot dogs with any size sugary drinks they desired.

 But an airborne banner carried above the city’sbeachesdelivered a succinct message that those carefree days could be coming to an end: “NO DRINK 4 U.”

 The text-friendly banner, dragged by a tiny prop plane, came courtesy of New Yorkers for Beverage Choices, a group created by the American soft-drink industry to fight Mayor Michael R. Bloomberg’s proposal to restrict sales of large sodas in New York City.

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