The message seemed innocuous enough, coming as it did from the federal agency tasked with promoting sustainable agriculture and dietary health: “One simple way to reduce your environmental impact while dining at our cafeterias,” read a United States Department of Agriculture interoffice newsletter published on its Web site this week, “is to participate in the ‘Meatless Monday’ initiative.”
Thousands of corporate cafeterias, restaurants and schools have embraced the idea of skipping meat on Mondays in favor of vegetarian options, an initiative of the nonprofit Monday Campaign Inc. and the Johns Hopkins School of Public Health.
But by Tuesday afternoon, amid outraged Twitter messages by livestock producers and at least one member of Congress, the agency’s “Greening Headquarters Update” had been removed. “U.S.D.A. does not endorse Meatless Monday,” a spokeswoman said in a statement. The newsletter, which covered topics like the installation of energy-efficient lights on the Ag Promenade and recycling goals, “was posted without proper clearance,” the statement said.
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