Forget the school vending machine fights. An anti-cheese group says that innocent-looking carton of milk on lunch trays is the real culprit for our children's weight woes.
The Physicians Committee for Responsible Medicine, a nonprofit group known for bucking conventional nutrition wisdom, advocates for vegan alternatives to dairy. Earlier this year, it unleashed a campaign against milk-based products, showing people grabbing their excess fat and attributing the weight to cheese. Some folks called the campaign "obnoxious and offensive," but with the latest ad tactic, the group seems to have toned things down a bit.
This time, PCRM is using wholesome-looking families to target school lunches. It wants to replace calcium supplied by milk (popularized for children's diets in order to stave off rickets) with beans, sweet potatoes and figs. Its latest initiative, just launched in the Washington, D.C., metro area, charges milk with unnecessarily upping the saturated fat content of student diets.
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