A federal administrative judge ruled Monday that POM Wonderful deceptively advertised its pomegranate products when the company said the juices could treat, prevent or reduce the risk of heart disease, prostate cancer and erectile dysfunction.
Chief Administrative Law Judge Michael Chappell upheld an earlier complaint from the Federal Trade Commission that was filed in September 2010 against POM and its parent company, Los-Angeles-based Roll International Corp. The company's health claims, such as "The Antioxidant Superpower", are a hallmark of its advertising and are seen as working to convince consumers that they are worth a premium price.
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