Frito-Lay, one of the largest snack makers in the world, has launched an initiative that will see qualifying products carry a gluten-free label.
With brands that include Lay's, Doritos, Ruffles, Tostitos and Sunchips, the snack food manufacturer has announced plans to develop a multi-year gluten-free validation process that would allow some of its North American products to carry the health claim.
Foods will not be reformulated but tested in accordance with limitations set by the Food and Drug Administration of 20 parts per million.
News that the PepsiCo subsidiary has jumped on the gluten-free train could serve as further proof that what some pundits have already dismissed as a fad is a trend that's just gaining steam.
Read more: http://www.nydailynews.com/life-style/eats/frito-lay-launch-gluten-free-program-includes-snacks-lay-s-doritos-ruffles-tostitos-sunchips-article-1.1082657#ixzz1vhmN8lyQ
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