Concern has been raised by The American Academy of Pediatrics and the American Psychological Association regarding the negative influence advertising has on children's food choices. Several health care professionals and parents are worried about how direct advertising affects children. A new investigation that examines the connection between parental influence, fast food advertisements, and children's food choices, is due to be published soon in The Journal of Pediatrics.
Dr. Christopher Ferguson and his team at Texas A&M International University investigated 75 children between the ages of 3 to 5. The children were spilt into two groups, one group watched two cartoons with a commercial of French fries in between, and the other group watched two cartoons with a commercial of apple slices with dipping sauce. After the children had watched the cartoons and commercials, they were allowed to select a coupon for either of the foods advertised with their parents input. Half of the parents remained neutral, while the other half encouraged their child to choose a healthy option.
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