Tuesday, June 5, 2012

Disney says no more junk food ads

Disney says it’s taking ads for junk food off its children’s programming.

The Walt Disney Co. on Tuesday announced new guidelines for TV, radio and website programming at an appearance in Washington with First Lady Michelle Obama. Critics who have for years complained about fatty, sugary food and beverage ads aimed at kids praised the move.

And, they said, it’s smart: As a company that positions itself as family-friendly, Disney can be seen as looking out for kids’ health.

 Obama, who has made improved children’s health a central focus of her work, called Disney’s plan a "game changer."

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