Monday, November 26, 2012

Give And Take: How The Rule Of Reciprocation Binds Us

In 1974, Phillip Kunz and his family got a record number of Christmas cards. In the weeks before Christmas they came daily, sometimes by the dozen. Kunz still has them in his home, collected in an old photo album.

"Dear Phil, Joyce and family," a typical card reads, "we received your holiday greeting with much joy and enthusiasm ... Merry Christmas and Happy New Year's. Love Lou, Bev and the children."

The cards from that year came in all shapes and sizes, but the basic message was the same. The writers wanted Kunz to know that he and his family were cared for, and also they wanted to share their own news. They included pictures of family members and new homes and smiling graduates with freshly minted diplomas.

It all seems pretty normal, except for one thing: Kunz didn't know any of them.

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