As an ad-sales executive with Forbes magazine, Terry Lavin worked hard to earn his reputation as a dependable drinking buddy.
“I just basically rented space at P. J. Clarke’s,” he said, referring to the Midtown Manhattan watering hole. “I was always the last to leave, always had a cocktail in my hand.”
In a business built on likability, the role helped him succeed. Until 2010, when he decided to give his body a break and quit drinking for six months. His health got better; his business did not.
“I would call guys I was friendly with, guys who had their hands on big ad budgets, to see if they wanted to go to happy hour or get something to eat,” he recalled, “And they’d say: ‘Are you drinking? No? Don’t worry about it.’ ”
So much for the benefits of the sober life.
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